Right now you are probably being bombarded with emails for a certain expensive software tool. My intent is not to badmouth this product (I agree it can be very powerful) but to get YOU to do a reality check.
More and more, technology and automation is allowing the creation of software and tools in the IM market that can be quite powerful. The problem I see is that these things are being marketed to people who haven’t really had any success or experience to begin with. If you’re a struggling marketer, do you think a $xxx per month piece of software is your key to success? For a very small handful, it possibly is. But for the larger majority it will just be another money-sink that gobbles up your funds and adds to your frustration.
The carpenter builds the house.
What does that mean? It means that the hammer, the nails and the saw do not build the home. They are just tools. It’s the carpenter…or the mind, experience and knowledge that makes use of the tools to create the home.
Marketing is the same way. I could give a list of profitable PPC campaigns with full details to a beginner and it would not be long before he drove it into the ground. Does he understand how quality score works (and why this means two people can run the same campaign but one can fail) or how the most successful people are building lists and selling huge backend products…and all of this is unseen and untrackable?
If you’re salivating over the latest hot software tool…step back and analyze your current success. These tools will be leveraged most by those that are already running profitable businesses. To beginners they are like a top of the line power saw in the hands of a gorilla. It doesn’t mean a thing- and you might get hurt.
Get educated, get experience and get training before running after the latest golden goose software tool…and keep in mind that most people recommending these tools stand to make thousands from the promotion. I’m not saying that the tool is bad or that the promoters are bad (I love marketing)…I just want people to take an honest inventory of their skills before throwing away more money on something they aren’t quite ready to benefit from.
