From the category archives:

PPC

Surprising Split-Testing Results…

Actually, let me say that I’m going to betray the title of this post right away and say that to me these results aren’t surprising at all. However, if you read some of the info by the “experts” then stuff like this isn’t supposed to ever happen.
The reality is that I’ve tested thousands of actions [...]

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The Dark Arts of Marketing…

There are very few things around where I would simply give a blanket recommendation…but you’re about to discover one of them.
In the last couple of years we’ve seen more and more ridiculous products like “Google Face Murder Exploder” and “PPC Crazy Secrets XXX”…most all of them are crap. Total crap.
But most people don’t know where [...]

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The Carpenter Builds the House…

Right now you are probably being bombarded with emails for a certain expensive software tool. My intent is not to badmouth this product (I agree it can be very powerful) but to get YOU to do a reality check.
More and more, technology and automation is allowing the creation of software and tools in the IM [...]

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