Surprising Split-Testing Results…

by Luke

Actually, let me say that I’m going to betray the title of this post right away and say that to me these results aren’t surprising at all. However, if you read some of the info by the “experts” then stuff like this isn’t supposed to ever happen.

The reality is that I’ve tested thousands of actions over millions of visitors and the only constant is that sometimes really strange things happen when you split test. I suppose in a perfect world we could look at the effect of everything from what’s on TV to the tidal forces of the moon when analyzing data…but for now, all we get is what our split testing software tells us. Click to read full story…

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Amazing Video

by Luke

Not marketing related at all, but a powerful reminder that we are very small in the scheme of things…

Galactic Center of Milky Way Rises over Texas Star Party from William Castleman on Vimeo.

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Your Failure is Not My Fault

If you go through life with a victim mentality, don’t be surprised to become a victim.
If you aren’t where you want in life it’s not my fault, it’s not the “gurus’” fault and it’s not your customers’ fault.
It’s you.
The ability to take responsibility for one’s actions is a defining characteristic of success. When you focus [...]

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7 Stupid Twitter Tools (that I love)

Below are some of my favorite Twitter tools (try saying that 5 times fast) that you might not know about. They are in no particular order, kind of stupid and really fun.
Tweet140: My opinion is that the more stupid a game is, the more fun it is. My personal favorite is “midnight lawn dart tag” [...]

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The Dark Arts of Marketing…

There are very few things around where I would simply give a blanket recommendation…but you’re about to discover one of them.
In the last couple of years we’ve seen more and more ridiculous products like “Google Face Murder Exploder” and “PPC Crazy Secrets XXX”…most all of them are crap. Total crap.
But most people don’t know where [...]

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The Carpenter Builds the House…

Right now you are probably being bombarded with emails for a certain expensive software tool. My intent is not to badmouth this product (I agree it can be very powerful) but to get YOU to do a reality check.
More and more, technology and automation is allowing the creation of software and tools in the IM [...]

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CPA Marketing – Free Guide

There has been a boatload of “buzz” lately about CPA offers. For those unfamiliar with this term, CPA basically stands for “cost per action” or in some cases “cost per acquisition” (as in acquisition of a new lead).
One of the reasons so many people are flocking to this type of thing is that typically there [...]

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Don’t Discount Like This

I just purchased a piece of software that cost a few hundred bucks.
While I was on the sales page I added my name and email to the optin form on their page as well for free info.

I completed the order and immediately downloaded the software.
Today I checked my email and clicked on the aweber “confirm” [...]

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2 Things You Need to Become Rich

If you’d like to become rich through your online endeavours there are two things that you absolutely must have.
1. a Mailing List- You absolutely must have a mailing list of prospects. 99% of people who have made serious income on the internet have a list of people they can regularly contact with their offers. You [...]

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The Easiest Way to Get Gurus to Promote Your Products…

Here is the absolute best way to get in with the “gurus” and get them to potentially promote what you’re selling.
Ready?
Spend money with them!
I have made great contacts with some “A-list” names by spending money on their high-end products, seminars and coaching sessions. I did this NOT in some shallow attempt to get their attention [...]

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